It's wasn't rocket science. The basic idea was if you showed a beautiful girl in the passenger seat, standing next to, draped over or lying across the back seat of a car (anything but actually driving the thing) that they'd sell like hot cakes. So wrong. Pretty much every car in the 60s and 70s was advertised this way. Even if it was a massive leap to think that owning the pictured vehicle would automatically mean that you would have sex in the back seat with picture girl, it didn't seem to deter anyone nor did the political incorrectness of reducing women to automotive garnish... So wrong... Anyway.